What Happened
The “La Puerca del Neri” sales day at Mercado San Felipe Neri in Panama City drew strong public response, with 1,674 visitors rating the initiative positively. The event brought together 12 participants who handled 343 orders and offered bags of fresh produce in three price points.
According to the figures released, 25% of buyers chose the B/.3.00 option, 33% selected the B/.5.00 bag, and 42% bought the B/.8.00 version. The event generated B/.5,254 in economic activity.
How The Sale Worked
More than 300 buyers placed orders or went directly to the counters, drawn by the variety of legumes, vegetables, and fresh fruit included in the bags. The format was designed to make the purchasing process faster and more practical for customers while helping vendors move products efficiently.
Market-based sales like this one are part of a broader effort to connect consumers with affordable agricultural goods in a busy urban setting. For shoppers, the appeal is clear: ready-made produce bags can save both time and money while offering access to fresh food.
Support For Local Producers
The Municipal Markets Directorate continues to back rural workers and entrepreneurs by providing spaces and opportunities to sell their products. The initiative also carries a direct message to consumers: support what the country produces.
Mercado San Felipe Neri remains one of Panama City’s most recognizable public markets, and events like this reflect the continued role of neighborhood markets in the city’s food supply chain. They also highlight the value of direct sales models that bring producers and buyers closer together.
Why It Matters
With more than 1,600 positive evaluations and strong participation from buyers, the “La Puerca del Neri” format shows there is sustained demand for practical, low-cost produce offerings in Panama City. It also underscores how municipal market programs can support sales for vendors while making fresh food more accessible to the public.